Antonio Barrese

video

He was born in Milan in 1945.
Ends his studies at the Brera’s academy of fine Arts.
In 1964 he founded the MID group and takes part to it until 1972, committing to Arte Programmata and experimental aesthetics.
In 1972 he started his career as a designer, founding the PRO studio Programma e Progetto.
In 1979 he establishes the studio Barrese – Corporate identity.
During the years 1979-1981 he’s a member of the board at ADI (the italian association for industrial design).
In 1995, with Laura Buddensieg, he begins the studio Barrese & Buddensieg – Strategic and communication design

PROFESSIONAL ACTIVITY
His interests are in strategic design, corporate image, brand image, graphic design, shop design, industrial design and art design.

PROFESSIONAL AWARD
2006
– Participation at the itinerant exhibit organized by the district of Milan Milano – Made in Italy, New York, Toronto, etc.
2005
– Silver badge and Golden badge at the Advertising Communication prize (section for Corporate image).
– European and world Sappi Awards for best book of the year TrashZappingPixel.
1998
– Honour mention at ADI’s Compasso d’Oro prize for the projects of the lamps Mirabilia and Badessa.
1986
– Honour mention at BIO 9, International Biennale for Industrial Design, Lubiana.
– Winner of the Compasso d’Oro prize for the project of the coordinate image of Bocconi’s University.
1985
– Selected at the Compasso d’Oro prize for the project of coordinate image of Leasindustria.
1983
– Scientific project of the ICSID Congress (International Council of Associations of Industrial Designers).
– Part of the exhibit Dal cucchiaio alla città nell’itinerario di 100 designers, Triennale Milan.
– Part of the exhibit Visual design, Milan.
– Selected at the Compasso d’Oro prize for a research on the definition of Design.
1981
– Winner of the Compasso d’Oro prize for the project of coordinate image Novia.
– Winner of the Compasso d’Oro prize for a renewal project of the bus Spazio by Carrozzeria Orlandi.
1979
– Part of the exhibit Design e Design, Milan.
1978
– Part of the exhibit Design e alfabeto, Tokyo.
1970 / 2006
– Partecipation at many exhibitions on design and graphics.
1970 / 1973
– Screenplays and direction for some experimental television programs commissioned by RAI (national radio and television broadcaster) and director for interviews and short movies for the program Tuttilibri.
1970
– Founder of the movie club Momenti del cinema di ricerca – Rassegna del cinema underground.
1968
– Winner of the international contest for the Italian pavilion at XIV Triennale in Milan.
– Honour selection at BIO 3, international biennale for design in Lubiana, for some researches on experimental photography.
1967
– Honour mention at the international biennale for graphic design, Varsavia.

SCIENTIFIC AND CULTURAL ACTIVITY
Teaching
– Since 2005 he’s a professor at the phD course in Design at Istituto Marangoni in Milan.
– Since 1999 he’s professor in communication design at Milan’s Politecnico university.
– Professor in many private universities such as Politecnico del Design and Istituto Europeo di Design.
Scientific papers
Author of essays and articles, amongst which:
– MID Alle origini della multimedialità. Dall’arte programmata all’arte interattiva, with A. Marangoni, published by Edizioni Silvana, Cinisello Balsamo, 2007.
– Vivere il progetto. Dalla ricerca al design strategico e di comunicazione, with Laura Buddensieg, published by Lybra, Milano 2005
– Un progetto di immagine coordinata, Grafica, Salerno, 1991.
– L'immagine aziendale, Cirsa, Rimini 1986.
– Potere ai designers?, Ediesse, Milano 1983.
– Il progetto di franchising, in G. Ravazzi, L'affiliazione commerciale, Franco Angeli, Milano 1983.
Literature writings
– TrashZappingPixel, romanzo visuale, Viappiani, Milano 2005.
– La convocazione, romanzo visuale, Lupetti editore, Milano 1998.